Let’s be real — most business owners don’t care about having the fanciest website on the internet.

They just want one that works.

And yet, a lot of websites are trying way too hard. Video backgrounds. Pop-ups. Fancy scrolling effects. Complicated layouts. It might look “cool” to a designer, but to your customer? It’s confusing.

Here’s the truth:

A website isn’t a trophy. It’s a tool & like any good tool, it should be simple, reliable, and effective.

Here are the 3 things your website should do — before you even think about fancy animations or flashy branding:

1. It should clearly explain what you do.

Your headline should answer three questions immediately:

• What do you offer?

• Who is it for?

• Why does it matter?

If someone lands on your homepage and still isn’t sure what your business does… you’ve already lost them.

2. It should build trust quickly.

People don’t want to dig around to decide if they can trust you. Give them reviews. Show them real photos of your work. Put a friendly face on your brand. The more human your site feels, the more trustworthy it becomes.

3. It should guide visitors toward action.

Every page should have a clear next step:

• “Get a Quote”

• “Schedule a Call”

• “Book a Service”

If you give too many options — or worse, no direction at all — visitors bounce. And those are lost leads you’ll never get back.

You don't need autoplay background videos, 30 sections on your homepage, a 10-second loading time or industry jargon & vague "We're passionate about solutions" copy.

You don’t need a $10,000 website. You need a clear one. One that builds trust and guides people toward working with you.

That’s what I help business owners do — and I’d be happy to help you do the same.

Want me to take a quick look at your website?

I’ll send you 3 simple fixes you can make today to improve how it performs — free of charge. Just email me and I’ll take care of the rest. Thanks for visitng!